SOHO needed a website that could reflect the atmosphere and ambition behind the brand. With a fresh new visual identity and web direction by Make Space / Camilla Dragsted, I was brought in to develop and launch the new website in Webflow.
SOHO is not a conventional office space. It is a modern co-working environment created for creative companies, with a relaxed and inviting atmosphere in a central Copenhagen setting. With two locations - SOHO Kødbyen and SOHO Klosterstræde plus venues for private/commercial events - the website needed to communicate both character and clarity.
Alongside the Webflow build, I helped structure the booking experience across locations and team members. We used Calendly to power appointment booking and shaped the flow into a more tailored showroom experience that felt aligned with the SOHO brand, rather than like a standard external booking tool.
The platform was further enhanced with:
- Calendly integration for booking and showroom experience
- AI chatbot integration
- Cookiebot for consent handling
- Google Analytics and Google Tag Manager for tracking and insights
The result is a website that supports both brand perception and daily operations - giving SOHO a digital presence that matches the quality of the physical experience.
A big thank you to the SOHO team - especially Sarah and Pernille - and to Camilla for setting the creative direction. It has been a true pleasure bringing the project to life
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SOHO is a modern co-working space in central Copenhagen, created to provide inspiring surroundings focreative companies. With its relaxed atmosphere and distinctive identity, SOHO offers a different kind of work environment through its two locations: SOHO Kødbyen and SOHO Klosterstræde.