Located in lush green surroundings in Hillerød in Northern Zealand, Denmark, Falke Granit & Natursten is a supplier of natural stone goods in all shapes and shades. Falke Granit was founded in 1999 with a vision of delivering limitless expertise, guidance and quality in natural stone, paired with a strong urge to be able to fulfill all possible client requests - hence why they are one of only three danish natural stone suppliers that can boast of having their own in house workshop, where no request is too custom or complicated to manage.
When Falke Granit approached us, it was evident that most of their time and focus had been centered around the core business of delivering top tier natural stone solutions - a bit less focus had been applied to their digital and visual presence. This was reflected in their digital presence and branding material that had remained dormant for almost a decade. During this period, their brand and purpose had shifted from a very broad and general supplier of all things natural stone, to a more specialized and streamlined company excelling in top tier interior oriented solutions. It was time to get this message across.
Together with Falke Granit we ventured on a journey to completely reshape and restructure their visual and digital presence. This consisted of a complete overhaul of their design guide, including an all new logo, reimagined color palette, selection of typeface and general guidelines for their use, as well as logo and banner formatting and preparation for SoMe use. We also managed the redesign process of their stationary - physical as well as digital, including layout for business cards, invoice templates and email signatures. Apart from delivering a completely reshaped and pragmatic design guideline, we also developed their new website in Webflow applying their reshaped visual identity. The result is a ready-to-use design guide and a streamlined website, concisely communicating and showcasing their brand profile and identity.